Sustainability in JYSK

At JYSK, we believe sustainability should be for everyone. It is a core part of our commitment to our customers, 
employees, and the planet. We strive to make sustainability accessible and affordable. To guide us on our journey, 
we have launched our new sustainability strategy: 

A Great Offer for Generations

As part of our sustainability strategy, JYSK is committed to the Science Based Targets initiative (SBTi), using 2022 
as our baseline year, to limit global warming in line with the Paris Agreement. We believe our targets will drive 
meaningful change across our workplace, value chain, and customer offerings.

Our strategy focuses on the areas that will have the biggest impact across our business, including but not limited 
to climate actions and social change for our own workforce and value chain. We believe transparency about our ongoing 
efforts is key and strive to ensure openness about our progress.  

A Great Offer for Generations is built on two pillars:

A Great Offer: For us, a great offer encompasses not only products at price points that provide great value for 
money but also products where sustainability is considered – from sourcing of raw materials to production, 
packaging, and transportation.

For Generations: When we say for generations, we specifically mean taking responsibility for the social and environmental 
impact we have, for both current and future generations. This dedication to our customers, employees, wider 
society, and the environment is a vital part of how we work to ensure a better world for the generations that 
follow us.   

We have identified five key areas in which we can address the most significant impacts, risks, and opportunities:

Climate Action
Responsible Value Chain
Trusted Quality Products
Attractive and Inclusive Workplace
Data Transparency

Read more about A Great Offer for Generations and our five focus areas on JYSK.com.