Pantone's Colour Of The Year 2023 is the vibrant and dynamic ”Viva Magenta” – a pinkish-purplish-red, with its origin in nature. It derives from red, and without being aggressive or dominating it is a shade full of strength, courage and joy. Just what the world needs after a couple of years characterized by uncertainty and unrest.
It is the colour experts at American colour company Pantone that each year announces the colour of the year. Their choice becomes a trending colour and a great inspiration for designers across the world.
With this year’s colour, Pantone has selected one that is “audacious, full of wit and inclusive of all.”
Your home can also benefit from the strong and bright ”Viva Magenta” and its related shades. While they might attract too much attention on a rug or a sofa, these colours are ideal in home décor items such as cushions and vases. In combination with nuances of sand, purple, khaki or grey you can create a balanced expression that will suit any home.